1. Value integration needs
In many cosmetic brands, when designing the outer packaging of the product, they often sacrifice practicality to increase value. For example, in order to make the packaging look more atmospheric, some products use an open bottle design, and the bottle mouth is oversized, which can cause inconvenience to consumers when compared with mineral water bottles. Once the dumping angle is too large, it will “fall down”, which is very wasteful.
Some liquid foundations, in pursuit of external beauty, have not even designed a pump! When consumers use it, they must pour it out. It is very difficult and inconvenient to pour out the exact usage amount.
Therefore, the packaging design of cosmetics also needs to be combined with convenience.
2. The development trend of cosmetic packaging is an environmentally friendly design
One problem in the cosmetics industry has always been excessive packaging. In order to package gorgeously, many brands usually use oversized packaging when designing gift boxes, which will aggravate environmental pollution.
I believe many women deeply understand that many of the cosmetic bottles and cosmetic jars that are usually used up are reluctant to throw away, but the dressing table cannot be put on. In this case, recyclable cosmetic packaging becomes necessary. It can not only reduce environmental pollution but also reduce waste and realize waste utilization.
There is no doubt that more and more consumers and brands are focusing their products on environmental protection, green and sustainable development. “Sustainable production, environmental awareness, and ethical restraint” will become an important trend in the development of the beauty industry.